Katie Jo's Paranormal Edutainment Industry White Paper (MBA Project through University of Louisville)

So I'm a firm believer in doing what means something to you, including for school projects. I just finished my MBA from UofL mid-August, but this project has been an ongoing project throughout the 20 month program.  In our MBA program, we had the Cardinal Choice project. Almost every class required us to apply the class in some way into this project. This means I spent the last two years of my life in the depths of Paranormal Edutainment. Once I finished, I posted the cover page on my personal Instagram (@Kajogles). Y'all overwhelmed me with support and asked to see this project.  After running it by the Council of the BooBaes, we decided that this website is a good home for this paranormal analysis.  A typical industry white paper is only a handful of pages long, but there was a ton of ground I wanted to cover in this field. Some problematic, some best practices, some warnings, and some opportunities. So, here is is!

​

​

You may notice a call for support on a project called the "BooView." Y'all, this is my dream entrepreneurial project. We are in talks with programmers, developers, and funders for this opportunity.  If the idea of virtual and augmented reality paranormal tours appeals to you, please send us a message! We are eager to bring the best paranormal tour experience possible to the globe, and turn our lifelong passions into your entertainment! Please help us create this technology! We would love to see augmented reality haunted history in every city.